Testers vs. retail units: what belongs on the counter
A tester sells the bottle behind the glass. How many to carry, when to rotate them, and why they never go back into retail stock.
- Home
- Buyer notes
No10Buyer notes
Three things we explain to new accounts every week.
Written by the people who pick and pack the orders in Earle — for the person who places them.
03Notes published
18Minutes of reading in all
20Houses they draw on
Gift-set season starts in August: how to book Q4 coffrets
Holiday sets are allocated months before they ship. A calendar for booking, the quantities that sell through, and what to do with leftovers in January.
Niche or designer? Splitting a fragrance wall that pays for itself
Designer names bring people to the counter; niche bottles carry the ticket. How to divide twenty-four facings between them, with the arithmetic.
Price list · same business day
Twenty houses, 1,380 SKUs, a 24-unit minimum.
Request the current list — UPC, unit price and stock counted on Monday. Requests in by 3 PM CT are answered the same business day.